If you have a website, there’s a good chance it has links, both paid and earned (including ads, articles, directories, and forum comments). or social networks). A quick glance at any technology site will show you that links and how to build them is one of the most important topics for business in today’s world.
Why are links so important?
For a business, links are incredibly important because they affect how Google ranks web pages, which can increase or decrease a business’s business. Google suggests that a business that wants to improve its ranking should increase the number of external links coming from high quality sites. Basically, the more high-quality links you have, the more trustworthy your site is in the eyes of Google and the higher your rankings.
Degrees of separation
First, it’s important to look at technical SEO, also known as on-page SEO versus off-page SEO. As we know, SEO is all about getting your page noticed. On-page SEO is about your own page or website and you can play around with your keywords and keyword phrases, optimize titles and meta tags to make it as visible as possible. Apart from the page, SEO is the art of spreading the network and is also known as link building. With off-page SEO, the idea is to get an article or blog posted on an external site with a link back to your site. This means that readers looking at other websites are then directed to yours.
What are high quality links?
In 2019, the site you are linking to must be authoritative and contain relevant content to be considered “high quality”. This means that it’s no good just throwing as many links on your site as possible because Google will be sure to call you to order. Companies must therefore work on their own reputation and their own visibility in order to forge strong links with other sites.
Are you following so far?
We will now look at two of the most important types of links: No Follow and Do Follow.
No Follow: These are links with an HTML rel=”nofollow” tag attached to them. The nofollow tag tells search engines to ignore the link, so it has no impact on rankings.
Do Follow: These links allow Google (and other search engines) to follow them in order to reach your website, which then gives you a backlink. If a webmaster refers you to your site with this link, then search engines and users will be able to come to you.
Flow of Trust / Domain Authority
These somewhat confusing terms are ones you’ll come across often, so you better get used to them. Here is an overview:Domain Authority – Created by Moz, uses data to rank a site from 1 to 100 using a logarithmic process. To do so, it takes into account a number of factors, including
True or false ?
Although we are on the topic of trust and as we mentioned the internet is filled with information on link building, unfortunately not everything is always accurate. Let’s take a look at some of the myths surrounding this topic.
Creating is your only concern
Some will tell you that all you need to do is create quality content and customers will automatically flock to your site. Unfortunately, this is not the case unless your business is well established and well known. You will have to work hard to get your links and you may well have to pay for them upfront.
You can get good rankings without links
Of course, links are not the only factor that Google interprets to rank your pages, but they are really important. Building a solid network of high-quality links is the only way to gain traction on Google.
Your links must go directly to the result
Many so-called experts will tell you that all of your links should go directly to your converting pages (the ones where the sales are made). In reality, this is often seen as spam. Instead, direct links to pages of great content or resources are preferable.